Berkley : Fishing Bait, Lures, Jigs & Spinnerbaits : Target

The new Berkley SquareBull 3.5 is a hard-nosed, heavy-hitting squarebill crankbait made to seek and destroy, covering water efficiently and targeting fish in the 2-5 foot range. The SquareBull has an erratic hunting action and gives off a great amount of flash as it deflects off cover to trigger vicious shallow water strikes. Two razor-sharp Fusion19 trebles get the job done and are tough enough to hold even when bass swipe at your crankbait, a common occurrence with shallow squarebill fishing.

Berkley SquareBull - Special Red Craw - 5.5 (3/8 oz)

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Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej Jerkbait - OG Blue

Black : Fishing Bait, Lures, Jigs & Spinnerbaits : Target

Berkley PowerBait Pre-Rigged Atomic Teasers Fishing Bait, Pearl/Orange

Designed for situations when you need to downsize your profile, the Berkley Power Blade Finesse Colorado Willow Spinnerbait offers a scaled down

Berkley Power Blade Fin Col/Wil Spinnerbaits

Berkley : Fishing Bait, Lures, Jigs & Spinnerbaits : Target

If you are on a mission to target the lower end of the water column, you best be calling Agent E, the Berkley Powerbait Agent E that is! A new

Berkley Powerbait Agent E

Berkley Frittside Crankbait

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Take full advantage of forward-facing sonar techniques with the truly revolutionary action of the Berkley Krej Jerkbait. Unlike conventional jerkbaits, the Krej lure swims upward in the water column and falls backward on the pause toward its target. You'll be able to gauge fish reactions on the sonar and work the bait back to the fish just right to trigger strikes. Fish it topwater or subsurface and let the natural darting movement go to work.

Berkley Krej 100 Jerkbait Stealth Shad

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Berkley Fishing Bait GULP Jigging Grub 1.5IN 4CM 20CT Beckley soft bait 4colors 400 times bait for luring fish